Pricing

Built for lean GTM teams.
Priced like one.

Everything you get on each plan. No "contact us" tier, no hidden fees.

Starter
$59Free/ mo
billed monthly
For teams tracking a handful of competitors closely.
  • Up to 4 competitors
  • AI-filled matrix at onboarding
  • Auto-grouped categories & strengths/gaps view
  • One-time competitive summary per competitor
  • Monthly auto-refresh
  • 3 on-demand matrix updates per month
  • Persistent share URLs — publicly viewable, no login needed
  • Unlimited team members
Start free
FREE IN EARLY ACCESS
Pro
$149Free/ mo
billed monthly
For teams that compete across the whole field.
  • Unlimited competitors
  • AI-filled matrix at onboarding
  • Auto-grouped categories & strengths/gaps view
  • One-time competitive summary per competitor
  • Weekly auto-refresh + change alerts
  • 10 on-demand matrix updates per month
  • Persistent share URLs — publicly viewable, no login needed
  • Share analytics — see who opened your head-to-head links
  • Unlimited team members
  • Priority support
Start free

7-day Pro trial included — no credit card required.

Why the prices are real

We're not going to charge you "TBD." The numbers above are what we charge — no sales call, no custom quote, no surprise invoice after onboarding.

What happens after the trial

Your 7-day trial gives you full Pro access — the best version of Lineup. When it ends, pick the plan that fits. Your matrix and your share URLs don't disappear either way.

No enterprise tier, on purpose

If you have a dedicated competitive intelligence analyst and a Salesforce integration roadmap, you don't need us. Lineup is for the 95% of SaaS companies whose competitive knowledge lives in a Notion page nobody's touched in three months.

Ready to see how you stack up?

Build your first competitive matrix in under five minutes — no credit card required.

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Pricing FAQ

The questions everyone asks first.

Yes. Try Pro for 7 days, leave if it's not for you. No reminders, no gotchas.
You'll get a heads-up before you hit the limit. Auto-refresh keeps running regardless. If you're hitting the cap regularly, you probably want Pro.
Yes — that's a core feature. Every competitor has a persistent public URL. Send it to your sales team, a partner, an investor. They don't need an account to view it.
Your matrix and share URLs stay live in read-only mode. You can reactivate any time and pick up where you left off.
Not for anyone already paying. If we raise prices later, you keep yours.

Start tracking competitors in under five minutes.

Free 7-day Pro trial — no credit card needed. Cancel any time.

Start freeSee how it works →