Pricing
Built for lean GTM teams.
Priced like one.
Everything you get on each plan. No "contact us" tier, no hidden fees.
Starter
$49/ month · whole team
Flat monthly price for your whole team.
For teams tracking a handful of competitors closely.
- Up to 4 competitors
- AI-drafted matrix with a source on every filled cell
- Auto-grouped categories & strengths/gaps view
- One-time competitive summary per competitor
- Monthly re-check of competitor pages
- 3 on-demand matrix updates per month
- Public head-to-head share links – no login to view
- One shared workspace for your whole team
Pro
$139/ month · whole team
Flat monthly price for your whole team.
For teams that compete across the whole field.
- Unlimited competitors
- AI-drafted matrix with a source on every filled cell
- Auto-grouped categories & strengths/gaps view
- One-time competitive summary per competitor
- Weekly re-check – changed cells flagged in the app
- 10 on-demand matrix updates per month
- Public head-to-head share links – no login to view
- Share analytics – see when your head-to-head links are opened
- One shared workspace for your whole team
- Priority support
Beta promotion
Lineup is free for beta users until December 31, 2026. After that, beta users keep a special price below the plans above. No card required to start.
Ready to see how you stack up?
Your first matrix drafts itself in about a minute – no credit card required.
Start freePricing FAQ
The questions everyone asks first.
No. Beta access is free until December 31, 2026, no card required.
You'll get a heads-up before you hit the limit. Scheduled re-checks keep running regardless. If you're hitting the cap regularly, you probably want Pro.
Yes – that's a core feature. Every competitor has a persistent public URL. Send it to your sales team, a partner, an investor. They don't need an account to view it.
Your matrix and share URLs stay live in read-only mode. You can reactivate any time and pick up where you left off.
Not for anyone already paying. If we raise prices later, you keep yours.
Start tracking competitors today.
Free for beta users until the end of 2026 – no card needed.