Lineup keeps a living competitor matrix with a source on every cell. It flags what changed, and gives every rep a head-to-head link, so you stop being the human search bar for “what do we say against Acme?”
“Is this still what we say about Acme?”
You own positioning, messaging and the competitive docs reps are supposed to use. You launched a solid set. Then competitors repriced, one shipped the feature your reps keep losing to, another moved upmarket. Nobody told you, because tracking it is part of everyone’s job and so nobody’s. Now reps ping you before calls, or worse, they don’t, and go in with an old answer. You hear about it from a closed-lost note three weeks later.
Add your top competitors. Lineup reads their public pages and drafts every cell with its source. You review, add the positioning only you know, and lock what you trust.
When a competitor changes pricing or ships something, Lineup flags the cells that may be affected. You confirm or update one row. You don’t rebuild a deck.
A rep asks how you compare to Acme. You send a head-to-head link. It shows the current answer, its source, and when it was last checked.
Set up in an afternoon. The competitive picture your whole team will actually use.
Start free — no card needed